You canalso filter the marketplace Fashion is one of the most polluting industries in the world. Maybeas a light relief from (or a fight against) our new armoury of ultra-comforting pieces, there has been a steep rise inrevealing body-con looks. By registering with a 3rd party, I accept HURR's terms of service and privacy policy. All rights reserved. , This $45 Old Navy Shirtdress Made My Street Style Dreams Come True, I Get Why the Internet Is Obsessed With This $89 Carry-On From Walmart, This $25 Amazon Romper Is My Go-To Athleisure Outfit, How to Wear Mom Jeans, According to Street Style Pros, Zara Just Debuted Its Fall Fashion Arrivals Shop Our Favorites, 12 Can't-Miss Sales, From MAC Lipstick to Avocado Mattresses. I'm a dreamer, so I see massive things for Farai Londonmore retailers, bigger collections, a store but I shan't say too much. More people ask questions about who the brand is and how we got therebut in a good way, in an admirable way. Each product is hand-selected by our editors because we think you'll Selfridges is so elite. By renting this item, instead of buying it new and wearing it once, you are saving of CO2 which is the equivalent of: These items are managed by the HURR team on behalf of our concierge clients or brands which we partner with. A well-known, reputable retailer that just completed elevated us, it legitimises us as a small brand in such a huge way. Aiming to incorporate eye-catching prints and sexy cuts, Farai London will be your new go-to for dinner dates, vacations or whatever life has planned. - size XS (also in M, S) 90% poly 10% spandex. Aiming to incorporate eye-catching prints and sexy cuts, Farai London will be your new go-to for dinner dates, vacations or whatever life has planned. 21 hours ago, by Sabienna Bowman The midi length appeals to those who like to cover up more, whilst the body-con shows off all figures. There are some amazing celebs wearing Farai. Starting Farai was always something I wanted to do. **Download the Swished app to rent items & to message listers directly!**. Sign up to our newsletter and you'll get early access and exclusive discounts on all our latest collections. OG Gaia - Multicolor We'll keep our eyes out for you. Return this item within 24 hours of your rental beginning and youll receive a part-money, part-credit refund. It can sometimes take a few minutes to process so hang tight and you'll receive an email to confirm your verification. Have you had any real "pinch me" moments? You can easily recognise them from their Managed tag. We may earn a commission on the items you purchase. Weve updated our Fit Policy to give you more of your money back when your item doesnt fit you. to only show itemsfrom Top Lender wardrobes. All products curated by Editorialist. When did you start it, and why? Farai London run an Exchange Onlypolicy. ALL RIGHTS I mean, we started in the pandemic. You can exchange your item for any size or item (permitted its in stock) and we send them back to you at no extra charge. Who What Wear is part of Future US LLC, an international media group and leading digital publisher. We are in such a body-positive movement right now. I have arrived, and I love my body." Chunky,sensible shoes and bootsthink Tevas, Birkenstocks and even wellieshave been thefootwear we gravitate towards on the regular, and there's probably no going back. Great, Click the Allow Button Above Preorders dispatch from the date specified above. Your password must be over 8 characters long and include at least 1 upper-case letter, 1 lower-case letter, 1 number and 1 special character. Subscribe to receive automatic email and app updates to be the first to know when this item becomes available in new stores, sizes or prices. Subscribe for special sales and early access to brands you love. , Awesome, Youre All Set! That"s why, instead of buying, we rent! Fully lined. Thank you for submitting your ID. Already popular on social media, the labelwhose confident, skimpy garms are almost instantly recognisablesaw a peak moment after Kylie Jenner wore the signature Gaia dress, and that was only in the first month of business during the summer of 2020. Use us to compare prices across 500+ stores. (This may take a few moments for large files or a slow connection). How did Selfridges find you, and how pivotal has that been in growing the business? Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036. 2022 copyright HURR limited. This applies to any item despatched to us within 14 days of receipt by you. You can easily recognise them by looking forthe badge on item and profile pages. Be the first to know about the latest drops , Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device. We love to interact with them, hear ideas on what we should release and what they did or did not like in our older collections. I love fashion with a capital L but thoughtbecause I did not have any official training, whether that be in fashion school or business schoolit wasn't possible. 20 hours ago, by Eden Arielle Gordon Please let us know if you have made the purchase atexchanges@farailondon.com If your size is unavailable after you place an order, you will be given a full refund to your original payment method within 5-10 working days. Size M. 90% poly 10% spandex. Farai London Gaia Mini Dress. Farai launched in July 2020, and the past year and a half have been an absolute whirlwind. Sometimes the fit isnt right, so here at Farai London were happy to accept exchanges on any garment that is unworn and still fitted with all security tags and labels. Get a daily dose of style right in your inbox. Click Rent to download. ModeSens Concierge helps you shop 500+ stores in one place. Since then, the IRL shoppers have notched up, too, and the brand is now stocked at Selfridges and Revolve. Halterneck Plunge neckline Gold eyelet in the centre Cut-outs at back and split hem at sides. We love this halter cutout Farai London Gaia Mini Dress ($122). commission from the retailer or it may be a product that we produce Meg Thee Stallion woremy dress?! Going to events and seeing people in Farai, being able to put faces to customers, having people I look up to in something I created?! Or our recent Selfridges presentation, we had our top UK customers at the event, and just breaking that brand-customer wall is so refreshing. There are many fashion categories that have benefitted from the pandemic.Loungewear became worth the investment andwill stillhave a place in our day-to-day wardrobes, even as we start to ease out of the darkness. How has the past year and a half's pandemic affected your business? The girls cannot get enough of it! All items are bookable via the Swished app. Press the space key then arrow keys to make a selection. GMD001. Available exclusively for Silver and above members. Top Lenders are a group of some of the mosttrusted and best performing members of theHURR marketplace. Please note that card refunds may take up to 10 business days for your bank to complete, depending on their processing time. To become a Swished lister, download the app or click rental FAQs here I am so thankful for that. You told us this is your email, is that correct? The back is almost completely open, and you'll be comfortable in the heat while still feeling beautiful. GMD001. Clearpay + Afterpay payment options available for UK, US, Canada, Austrailia and New Zealand customers. Body-con ties so well in that because you can show off any figure in gorgeous colours and prints and look sexy! We offer 2 exchanges for every item. What are your best-selling products, and why do you think that is? Feel free to be picky. If you need it for longer, please contact us. Managed items are pieces HURR looks after on our brands behalf. This account is managed by the HURR team. There is a joy that sparks from every tagged post (there are many of them! Celebrities Are Obsessed With This Luxury Moisturizer. So, so, so many. So I'm not sure how to answer. I like to think they say, "Hi, I am here. It is bold in colour so is a statement piece. Tell us your plans to expand your business? Sign up for exclusive offers, original stories, activism awareness, events and more. Halterneck and back tie closure. It helped that people were interacting more with online content, and we are an e-commerce brand. Delivery: All items will be received on or before the date you book it, and after the 5 days is up, you return the item to the address provided, Farai London, Gaia Mini Dress in blue - currently not being sold anymore. is backordered and will ship as soon as it is back in stock. But with all fashion movements and those more obvious macrotrends comes the flip side. Ask me this question in a few months. There are a plethora of resources, so many things to learn online that helped me start this brand. love it. - Large Of course, there is always growth to be made but is an undeniable radical loving of the self. Return this item within 24 hours and youll receive a part-money, part-credit refund. Farai London Gaia Mini Dress. No way! RESERVED. I think Farai has done so well because we interact with our customers so much. When I was in New York for our presentation with Revolve, I even met a few of the girls and just hung out. They are professionally cleaned by Oxwash, include free return shipping and are available for next day shipping if you book by midday. East Londonbased founder Mary-Ann Msengi has tapped into and helped to nurture a community of women who are embracing their bodies in form-fitting, loud clothing for no one but themselvesand maybe forany other fashion loverwho can appreciate that level of sass. I think it appeals to all individuals. But we thank God for Google! Made in China. Hand wash cold. If you buy something through our link, we may earn a How have your priorities shifted? Are High-Waisted Bikinis the Most Flattering Swimsuits Ever? This varies between banks, so please speak to your bank for any more info regarding processing times as this is out of our control. According to Teen Vogue, thisparticular style became a popular choice for birthday girls the globe over, which makes sense. Thats why we rent. The Nineties Called, and They Want You to Try a Mauve Lipstick, 26 Luxury Sales to Shop this Memorial Day Weekend, Boost Your Glow With Our 13 Favorite Korean Skincare Brands, These Bold Spring 2022 Shoe Trends Will Keep You on Your Toes, 10 Diptyque Perfumes That Will Instantly Transport You to the Streets of Paris, 13 Juicy, Fruity Fragrances That Smell Good Enough to Eat, 18 Best Designer Beach Bags for All Your Seaside Essentials, 13 Hair Shine Sprays for Lustrous, Glossy Strands. Crazy. We are just going with the flow, organically growing and seeing where this year takes us. Fashion is one of the most polluting industries in the world. The growth honestly makes me want to pinch myself every day, especially thinking of the short time frame. USE 'APPYRENTING' FOR 10 OFF YOUR FIRST RENTAL. What does Farai do differently from your competitor brands? We're glad you're here! The 40 Best Luxury Gifts for Men Who Appreciate the Finer Things in Life, The 8 Mens Summer Outfits Our Editor Will Be Wearing All Season Long, 20 Timeless Jewelry Gifts Theyll Actually Wear, How to Style Summer 2022s Hottest Hair Accessories. Bodice cut-out with center ring accent. FDOR-WD4. Is It Worth the Hype? Pull-on styling. Halterneck and back tie closure. 2 days ago. A premium benefit exclusively reserved for Silver and above members. Perhaps none have been quite as "viral" as the vibrant, swirly, cut-out, barely-there dresses of Farai London, a brand that was born during the first wave of the pandemic and has proceeded togather stockists, celebrity fans and influencer devotees at a staggering pace. London-based, Black-owned and a fan favorite of Kylie Jenner, Farai London is for the woman who is bold and adventurous. Bodice cut-out with center ring accent. They DM'd me! No, I'm joking. our Help Centre or use the help widget found Create a HURR account for early access to exclusive brand launches, weekly new arrivals and all the sustainable fashion inspiration . This is probably the only reason I didn't start sooner. Fully lined. And then a few customers will message us, and then we just do. The Best of High Summer: A Special Edit From Our Senior Fashion Editor, 22 Straw Bags to Fuel Your French-Girl Fantasy, Your Search Ends Here for the Best Sunscreens to Wear Under Makeup, Never Lose Your Keys Again: 16 Designer Keychains That Are Impossible to Misplace, A Closer Look at the Gucci Logos Fabled Origins, Run, Dont Walk: These 21 Joggers Are Unfussy, Practical, and Fashionable. By signing up, I agree to the Terms and Privacy Policy and to receive emails from POPSUGAR. If you can't wear the most look-at-me outfit to your own birthday, then what's the point? or you can get in touch with Swished via chat or email hello@swished.app. It is unbelievably beautiful. I think we just really pushed our social media and engagement. Just send us over an email atexchanges@farailondon.comand well be happy to help you out. If you want to treat yourself even more and the replacement costs extra, a gift card will need to be purchased for the difference. Its important to note that shipping costs are not covered by Farai London when sent back, so we suggest using your local post office for the best service and tracking ID. So I spoke withMsengi via email to discover where the brand is going in 2022 and how it has maintained It-girl status. in the bottom right corner of your screen. Our best-selling product is definitely the Hera dress. What do you think it is about body-con that feels right again for the time we're living in? Keep scrolling to shop Farai London's latest pieces. Find our full FDOR-WD4. Sign up for our Fashion & Beauty newsletter. Introduce our readers to your business. The rental fee will be refunded directly and the dry cleaning fee will be credited to your HURR account. London-based, Black-owned and a fan favorite of Kylie Jenner, Farai London is for the woman who is bold and adventurous. - size XS (also in M, S) Farai London Gaia Mini Dress. 2 days ago, by Victoria Edel If youd like to speak to someone, please visit They are the ones who got us to where we are, and we completely recognise that. There have been so many times where we say we are absolutely not restocking! Pull-on styling. Made in China. Coming out of the pandemic will be more of an adjustment for us. We could honestly never have imagined the growth of this year. Now that would be telling! Create your HURR account to join the collective, create wishlists and begin renting. 2022 EDITORIALIST YX. Of course, being in Selfridges is up there, too. Please select the topics you're interested in: Would you like to turn on POPSUGAR desktop notifications to get breaking news ASAP? You can teach yourself! UK orders will arrive within 1-2 days from dispatch .USAorders will arrive within 2-4 days from dispatch.Europe orders will arrive within 2-4 days from dispatch.INTERNATIONAL orders will arrive within 4-7 days from dispatch.Orders placed on Friday - Sunday will be processed for dispatch on Monday. Hand wash cold. More and more people want to show off their body, and our dresses reflect that. Prices shown are for a 5 day rental starting from date you select. by Sabienna Bowman Enter your email address and we'll send a link to reset your password. If you're worried about fit, or have any questions about the rental, you can message the lister in the app. here for lister FAQs. ), and I wanted to know more. Choosing a selection results in a full page refresh. 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