vasanti cosmetics owner

document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); Get notified about exclusive offers every week! Product Development has always been my true passion and the reason that keeps me going with all the challenges that come with entrepreneurship. https://www.instagram.com/vasanticosmetics/, https://www.facebook.com/vasanticosmetics/. We will definitely continue on this track with more high performance products, but with a stronger emphasis on letting more women know about the productsand how to use them. 10, Jul 07, 2022 An unexpected error has occurred with your sign up. With products in over 200 retail stores across Canada and a new focus on their digital presence, Vasanti Cosmetics continues to stand out among the ever-growing beauty and skincare industry. Picture this: You make a big move to Chicago and land your first job there at a high-end beauty studio, owned by an affluent ex-model. 0, Jul 08, 2022 1, May 31, 2022 0, 10 South Asian LGBTQIA+ Leaders Who Are Using Their Platform To Break Barriers, Jun 30, 2022 0, Jul 13, 2022 DissDash: Your Instagram page shows many influencers using your products while making videos. GP: The most recent product launch is our Brighten Up! Even with social media coming up during that time, we have only started social media marketing in the last 2-3 years. Get her some concealer.. Sexy & Successful 2011 Nomination Call! Founded in 1998 as one of the pioneers of South Asian beauty, Vasanti Cosmetics began as a story of sisterhood, driven by the lack of representation in the beauty industry. My colleagues rushed to my side, desperately trying to make my circles disappear. 310 Byron St. South, Suite 1 From there we began our journey on a part time basis. So our ideology is that the base of the products has to be as natural as possible, without compromising on performance. We didnt even have the budget for TV marketing with celebrities, earlier! Lets say there is new technology in anti-aging or anti-wrinkle products, which help reduce fine lines better than the natural options, we go with that instead. You can always talk to sales if youre interested in advanced plans. Priti Patel works in the Health, Wellness & Fitness industry. Built on the bond of sisterhood, Pinki Gosal, Monal Patel, Priti Patel and Gargi Patel created Vasanti to empower women to look and feel beautiful in their own skin. Put some concealer on her! While the makeup artists frantically tried to cover up the dark circles (which, I didnt even know I had! I called one of my childhood friends (and now business partner) and started brainstorming how to get the solution. This website uses cookies and third party services. The name of the brand reflects the companys vision. (Yellow tones help correct bluish/purple discoloration, and amber to orange tones correct light brown to darker shadows. In terms of natural and organic, we claim that we are about 95-99% there. We have spent a considerable time thereof in researching, developing and building high-performance products. This work is licensed under aCreative Commons Attribution-ShareAlike 4.0 International License, For more info contact editor@hayatlife.com, Daniel Ahmed and Mohammad Raafi Hossain: Fasset blockchain tech, The First Disciple: Listen to the latest single from Tamino, New fusion rocket technology from rocket scientist Fatima Ebrahimi, The World At Night: Award-winning photography from Babak Tafreshi, Dr. Zubair Ahmed brings remote healthcare into the new age, Dr. Yusuf Haque simplifies medical scans for everyone through Exo, Creative Commons Attribution-ShareAlike 4.0 International License. 9, Jun 21, 2022 Our advantage is that we began focusing on inclusivity 20 years ago, and we formulated all of our products with skin tones in mind,GosaltoldBrown Girl Magazine. But we believed in our products, didnt give up, and caught our big break in 2007 when Shoppers Drug Mart picked up our products.. 33, May 26, 2022 Living up to their small, but mighty reputation, Vasanti Cosmetics also launched a campaign to showcase frontline healthcare workers called #WeSeeYou, donating care packages to frontline workers including their best-selling skincare products in response to those experiencing skin irritation due to the constant use of masks and facial coverings. 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My experience that day lit a fire inside me. KK: What is one thing you wish consumers knew about Vasanti? By signing up you are agreeing to our, The Secret History of the Shadow Campaign That Saved the 2020 Election. But one day when my friend said, we have talked enough, and that we should start going ahead, thats when we kind of just jumped into it and launched our first three products, incorporated the company and surveyed a bunch of women. Introducing the Artisan Reference Profile, Leadership Development Metrics are Driving Success. For more information on Vasanti Cosmetics click here to visit their website. Trying to balance everything and not living in the moment. Pinki Gosal, Monal Patel, Gargi Patel, and Priti Patel used their own experiences struggling with finding beauty products catered to middle skin tones. KK: How does Vasanti set itself apart from other beauty companies? WIN AN EXCLUSIVE WEDDING SARI BY MANISH MALHOTRA ! In an industry dominated by big-name beauty companies, Vasanti Cosmetics has broken down boundaries and proven to be a worthy contender in the highly competitive world of makeup and skincare. Finally, Gargi Patel manages sales and makeup application. Knowing how and why my employees function the way they do in the workplace helps me to understand them so that I can get the most out of them, Pinki explained, its a win-win for both the company and the employees when I understand how to help my people reach their maximum potential. Implementing The Predictive Index saved us so much time from going through resumes for a small company like us, we need to be as quick as possible, Pinki explained, from a training perspective if we look at the time that goes into training and finding the right fit, we saved more than 50% efficiency in the hiring process.. 36, Day 1 Highlights: 'Lifestyle Toronto' Lit Up The Runway With The Hottest Pakistani Fashion Designers In Exclusive 2-Day Event, Jun 23, 2022 So not having a big budget to promote it far and wide was definitely a challenge. KK: What are the top 3 best-selling Vasanti products? ), I soon developed a shade that, while it looks orange in the bottle, works to counteract my dark shadows. 0, Jul 08, 2022 As a smaller player in the beauty industry, Vasanti Cosmetics has the advantage of being nimble enough to change really quickly when times are uncertain because there isnt a huge corporate structure we have to go through and adjust, Pinki explained. 2, Travel: How I Got The Most Of My Weekend In Marbella, Spain, Jun 09, 2022 Feel inspired to start, run or grow your own subscription business? MP:Brighten Up! KK: What is each of your favourite product and why? The company features on popular lifestyle magazines including Womens Health, InStyle, Glamour, and Elle. The Story Behind Vasanti Cosmetics' Beautiful Vision, Eye Wonder Triple Action Peptide Eye Cream, Wonders of the World Colour Correcting Concealer Duo, Brighten Up! We wanted the product to instantly hydrate the skin and that is why aloe is the first ingredient and has the highest concentration. Skincare For Dark Spots & Hyperpigmentation. In 1998, three sisters and their childhood friend banded together to found Vasanti Cosmetics. The name captures the fresh, light, and rejuvenating feel that women have come to love and expect from our products. Gosal: To the young entrepreneurs out there, do follow your passion and stick to it! While Vasanti Cosmetics saw results from using PI that saved them time and money, perhaps the most important solution it brought to the company was the ability to help in taking away any biases of race, gender, or age out of the recruitment process, Pinki proudly stated. Optimizing 9-Box and The Leadership Competency Model, How to Create Personal Development Goals For Work, Technology is Innovating the Hiring Process. 1, Sanaa: This African/Indian Restaurant Is Disney's Best Kept Secret In Orlando, Jun 15, 2022 When we think about our culture, we reminisce on clothes, music, food and family relations,Gosalsaid. I spent hours with my sisters and a childhood friend fixated on these questions. Priti Patel's colleagues are Amarpreet Atwal, Monal Patel, Ketan Patel, Jignasha Thevar and more. and she took one look at me and ask around, Whos this? GP:The Gel Matte Lipsticks! Being an ethnic minority woman, was a big challenge, considering the industry is run by a few major brands who own or control the little brands too. 4 Hot July 2022 Tech Gadgets That You Need Now! DissDash: You started this venture with your sisters. So it was tough to get our foot through the door. Because at its core, the gift of sisterhood is seeing yourself through the eyes of those that love you. Click Matchmaking Brings A Personal Approach To Finding Your Soulmate, Desai Foundation Brought Back Their Iconic Diwali On The Hudson Gala, ANOKHI UNCENSORED EPISODE 71: Being Pregnant & The Law: Whats Really Happening, ANOKHI UNCENSORED EPISODE 70: Up Close & Personal With Director/Producer Freida Pinto and Emma Holly Jones of Mr. Malcolm's List, ANOKHI UNCENSORED EPISODE 69: Why The Space Race Is More Important Now Than Ever, With Dr. Shawna Pandya, ANOKHI UNCENSORED EPISODE 68: Learn About Interior Design From Mrs. Gauri Khan Herself On The Designers Class, ANOKHI UNCENSORED EPISODE 67: Up Close & Personal With Actress Emily Shah On Her Film JUNGLE CRY, ANOKHI UNCENSORED EPISODE 66: THE BATTLE AGAINST SHADISM: HOLLYWOOD 1 - BOLLYWOOD: 0. Subscribe to get our latest content by email. Toll Free:1.855.430.9788, Vancouver | Edmonton | Winnipeg | Toronto | Ottawa | Montreal | Halifax. ANOKHI Magazine Is A Proud Sponsor Of The Upcoming DIL Gala Fundraiser-Mughal Nights Set To Shine In Toronto, ANOKHI Women's Club Is Proud To Sponsor 30 Dates As It Returns To The Stage In Celebration Of Their 2nd Anniversary. 2, Jul 19, 2022 In powder form, its thick and feels heavy and dry.). Even with the matte finish they never dry out my lips. PG: I love the Liquid Cover Up Oil-Free Concealer and Foundation. There was a lack of choice, and visiting makeup counters became intimidating. Explore our top picks for glowing, hydrated skin. How did that happen? Looking back on everything, Im so thankful for my experience and what Ive created. How is Disengagement Affecting your Organization? PG:We are truly dedicated to women looking and feeling their best. Tel:716.328.0678 Because at the end of the day, sisterhood is seeing yourself through the eyes of those that love you, and that is a beautiful thing. Please attempt to sign up again. 12. Be yourself and always come back to why you started in the first place. Jun 02, 2022 As the COVID-19 pandemic continues to affect us all, Vasanti Cosmetics is an example of a company whose ability to shift quickly amidst the uncertainty of an economic downturn benefitted revenue and company culture overall. I was 23 years old and had just started my first real job at the luxury makeup and skin-care studio Marilyn Miglin in Chicago. Knowing how, why my employees function the way they do in the workplace helps me to understand them so that I can get the most out of them, Pinki explained, its a win-win for both the company and the employees when I understand how to help my people reach their maximum potential. Implementing The Predictive Index saved us so much time from going through resumes for a small company like us, we need to be as quick as possible, Pinki explained, from a training perspective if we look at the time that goes into training and finding the right fit, we saved more than 50% efficiency in the hiring process., While PI has been an incredible tool for knowing the ins-and-outs of the team, it has also ensured Pinki that they can be more reliant on their online business moving forward. KK: What is Vasantis greatest success to date? We have PETA approval. With the future of retail uncertain, the team at Vasanti Cosmetics was able to play into strategy with the people data they collected on their staff, and go all in on the online aspect of their business, which helped in keeping sales going. You have reached your limit of 4 free articles. After seeing the need for more reliance on the digital marketplace, Vasanti Cosmetics upped their online presence and used The Predictive Index to build an entire marketing team with expertise in online retail and marketing. All Rights Reserved. Brighten Up!, Brighten Up! After seeing brick and mortar sales drop by more than 60%, Pinki Gosal, President and Co-Founder of Vasanti Cosmetics saw a reason to reevaluate her team and business, which opened her eyes to a need for more reliance on sales in the digital space. 0, Jul 11, 2022 0. Enzymatic Face Rejuvenator, then our Eye Wonder Triple Action Peptide Eye Cream and ourWonders of the World Colour Correcting Concealer Duo. 4, Jul 18, 2022 Check out subkit.com and learn how you can turn "one day" into day one. Platinum Jubilee: How Relevant Is The Queen To South Asians? New Skin Amplifying Moisturizer, Liquid Cover Up Oil-Free Concealer and Foundation. 0, Ganapati Peckham Brings South Indian Flavours To South London, Jun 28, 2022 Enzymatic Face Rejuventor and Eye Wonder 2.0. KK: Where do you see your company in 10 years? Soon I realized that thats not where my passion is, so I landed a job with a high-end makeup and skincare studio in Chicago, as an Assistant Manager. Ive always thought that cosmetics should make women feel beautiful, confident and comfortableand the limited options available made me feel the opposite. (For example, titanium dioxide is a commonly used cosmetic ingredient in most powder foundations that is mainly used for colour and for sun protection. All the products the staff tried looked too white or ashy, and I became obsessed with my dark shadows but couldnt find a product that worked. You can unsubscribe at any time. The Popes Apology: A Closer Look At His Pilgrimage Of Penance", Celeb Style Alert: You Must Zoom In To See The Details Of Ananya Panday's Fab Floral Lehenga, Want To Go To Marrakech? ANOKHI MAGAZINE CONTEST ALERT! 266 Elmwood Ave Suite 931 0, Jul 15, 2022 This situationfuelledthe development of our UndereyeColourCorrector and Concealer., I called one of my childhood friends (and now business partner) and started brainstorming how to get the solution,saidGosal. has made my skin look and feel smoother and the Eye Wonder 2.0 has definitely reduced a wrinkle I had brewing. Vasanti means of spring in Sanskrit. Marvel' Is Breaking Down Stereotypes & Here's What You Need To Know, Jun 13, 2022 MP: We have spent the last 18 years putting our hearts and souls into developing the most innovative formulations in makeup and skincare. Prior to this, she earned her BA in art and architectural history from Boston University, while pursuing dance as a minor with a background in performing arts. We Want YOU! They simply work. Check here if you would like to receive subscription offers and other promotions via email from TIME group companies. So I realized I had to l find a solution, to hide them and look the part. Digital darling Kiki Khosla is a Toronto-based fashion, beauty and lifestyle blogger hoping to inspire others through her personal style and creative ingenuity. 0, Jun 20, 2022 That was my way! Greetings From The Health And Wellness Editor! Within the first two weeks, my bosss boss walked up to me and said, Who is this girl? Vasanti Cosmetics believes in joyful beauty, the kind that makes you smile because it truly works and allows you to look like you and feel like you. This motivated us to give beauty a happier meaning, and we have not looked back since. Disney Releases Aamir Khan Flick Taare Zameen Par On DVD, Padma Lakshmi In Top 20 of Askmen.com's Top 99 Women Of 2010. All of these things are known to be joyful,colourfuland energetic experiences. While PI has been an incredible tool for knowing the ins-and-outs of the team, it has also ensured Pinki that they can be more reliant on their online business moving forward. We realized from the survey that there were others facing this issue as well, and not just South Asian women. Priti Patel: Although the brand is inclusive of all skin types and colours,we quickly gained expertise in the under serviced, middle skin tone range. 1, Pride Month 2022: A List Of 20 Global Resources To Help You Support Your Journey With Your LGBTQIA+ Loved Ones, Jun 01, 2022 Your ambitious self is getting ready to greet her, but then the unexpected happens she arrives and without any hesitation she points at your face and blurts out Whos this?! If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages. 1, Jul 26, 2022 2022 TIME USA, LLC. 5, Jul 06, 2022 We had a chance to chat up with the Vasanti sisters for all the details on their inspiring story and award-winning products. 0, Jul 12, 2022 Now, the company offers a wide range of makeup products, and is worth $25 million. Kiki Khosla: When was Vasanti Cosmetics founded and where did the name come from? 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When beauty feels good it's inclusive, it's cruelty-free, and it doesn't weigh you down. One day the owner walked in, looked my wayand demanded her staff get some concealer on me. Gosal founded Vasanti Cosmetics with her friends and business partners in 1998. But there are so many other brands. 12, "The Rise" Music Release Celebrate 25 years of South Asian Hip Hop, Jun 16, 2022 Use of this site constitutes acceptance of our. Vasanti Cosmetics is a line of high performance skin care and cosmetics dedicated to making beauty feel good. VasantiCosmetics is a cruelty-free and paraben-free brand. PG: I used to work in Chicago at the luxury makeup and skincare studio, Marilyn Miglin. 0, Jul 25, 2022 Find your shade with confidence with our 30 Day Money Back Guarantee. Anchor: The easiest way to make a podcast. We have had people try the products and they keep coming back. Also, being able to bring value for quality and luxury formulas to the market. Our lucky break was when we got our retail location in Canada in 2007. (adsbygoogle = window.adsbygoogle || []).push({}); In conversation with Pinki Gosal from Vasanti Cosmetics, the beauty brand co-founded by 3 South Asian sisters in Ontario, Canada. 1, Jul 27, 2022 Priti Patel's HQ phone number is +1 416-465-0017. Gargi Patel: Our biggest success is in the feedback we receive from our consumers and the thousands of positive reviews our products have garnered. Since you have taken so much care about the ingredients of your product, how do you relate these trends? This is why finding beauty products is often tough for the middle skin tone range, because the most popular formulas in the market are dulling and ashy for the women with these skin concerns.. Its an aloe based, 98% natural moisturizer that works to provide hydration that is non-greasy and lasts all day. We founded this company in 1998 as a result of not being able to find beauty products that worked on our skin tones. Enzymatic Face Rejuvenator, Concealer, Cosmetics, Eye Cream, Eye Wonder Triple Action Peptide Eye Cream, Gargi Patel, Kiki Khosla, Makeup, matte crush lip pencils, matte lipstick, monal patel, pinki gosal, Priti Patel, Skincare, Vasanti Cosmetics, Wonders of the World Colour Correcting Concealer Duo. 22. Magazines, CBS This Morning Anchor Norah ODonnell On How to Get People to Open Up to You, Or create a free account to access more articles, MyBoss Insulted Meand It Made My Career. PP: Self-doubt! KK: What is the biggest challenge youve had to overcome with your business? We do not use animal-derived ingredients in our products, and they are 100% cruelty-free. I started playing with colors and textures and realized cosmetics dont have to feel heavyand that there are many ways to make different shades that work across all skin tones. Why Is The American Government Forcing Women To Have Babies? In addition to this strategic pivot the business experienced during the COVID-19 pandemic, Vasanti Cosmetics quickly made the decision to halt all cosmetic manufacturing back in April and shift into the much-needed production of hand sanitizer. She supports the cause of protecting endangered civil rights like free speech, equity, equality, and most importantly common sense.

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